New Fashion Toy for Girls, SHAILIE™, Revolutionizes World of Dress-ups
Dress form plus mix-and-match outfit pieces lets girls design, create, & wear own fashions
NEW YORK CITY, NEW YORK, February 14, 2009 – Style Paige, LLC announces the launch of Shailie™ (shay-lee), a fashion design toy primarily for girls ages 5-12, at the Toy Industry Association’s Toy Fair 2009, February 15-18, 2009 in New York City.
“Typical dress-ups give a girl no choice other than which dress to wear. Shailie™ goes beyond traditional dress-ups and is surprising to others in the toy industry because there’s really nothing like it,” said Kari Kawa, founder of Style Paige. “Because Shailie™ lets girls become fashion designers and models all in one, some have even compared it to a play-version of Project Runway™.”
Shailie™ (patent pending) outfits come in mix-and-match pieces. Sleeves, skirts, tops, and a myriad of trims and accessories come in various styles, colors, and lengths. All pieces easily attach and detach with Velcro®-like fasteners—letting girls design, create, and wear endless looks.
To get started, the Shailie™ Starter Kit includes a life-size dress form (girl’s size medium). Offered in pink polka dot, the dress form doubles as a darling accent to any girl’s room décor. The Starter Kit also includes the base dress (a slip-like top and skirt that’s the foundation for attaching the outfit pieces--compatible with all Shailie™ fashion kits, products, and accessories) as well as the pieces necessary to create a shimmery crystal satin and sequined dress.
Themed fashion kits are sold separately and include the Pink Princess, Prom, Fiesta, Bride, and Fairy. In addition, skirts, tops, sleeves, and sashes are sold in packs of three.
“The more dress pieces, the better,” says Connie Cook, Vice President of Style Paige. “The fashion kits are the tools girls need to become their own fashion designers. I’ve never seen a girl design a dress the way we intended it to look—which is what Shailie™ is all about!”
New for ’09 is the Shailie™ Closet, a storage system for all dress pieces and accessories. Style Paige will debut the entire line of Shailie™ products and accessories at Toy Fair 2009 Booth #6323.
Dress form plus mix-and-match outfit pieces lets girls design, create, & wear own fashions
NEW YORK CITY, NEW YORK, February 14, 2009 – Style Paige, LLC announces the launch of Shailie™ (shay-lee), a fashion design toy primarily for girls ages 5-12, at the Toy Industry Association’s Toy Fair 2009, February 15-18, 2009 in New York City.
“Typical dress-ups give a girl no choice other than which dress to wear. Shailie™ goes beyond traditional dress-ups and is surprising to others in the toy industry because there’s really nothing like it,” said Kari Kawa, founder of Style Paige. “Because Shailie™ lets girls become fashion designers and models all in one, some have even compared it to a play-version of Project Runway™.”
Shailie™ (patent pending) outfits come in mix-and-match pieces. Sleeves, skirts, tops, and a myriad of trims and accessories come in various styles, colors, and lengths. All pieces easily attach and detach with Velcro®-like fasteners—letting girls design, create, and wear endless looks.
To get started, the Shailie™ Starter Kit includes a life-size dress form (girl’s size medium). Offered in pink polka dot, the dress form doubles as a darling accent to any girl’s room décor. The Starter Kit also includes the base dress (a slip-like top and skirt that’s the foundation for attaching the outfit pieces--compatible with all Shailie™ fashion kits, products, and accessories) as well as the pieces necessary to create a shimmery crystal satin and sequined dress.
Themed fashion kits are sold separately and include the Pink Princess, Prom, Fiesta, Bride, and Fairy. In addition, skirts, tops, sleeves, and sashes are sold in packs of three.
“The more dress pieces, the better,” says Connie Cook, Vice President of Style Paige. “The fashion kits are the tools girls need to become their own fashion designers. I’ve never seen a girl design a dress the way we intended it to look—which is what Shailie™ is all about!”
New for ’09 is the Shailie™ Closet, a storage system for all dress pieces and accessories. Style Paige will debut the entire line of Shailie™ products and accessories at Toy Fair 2009 Booth #6323.
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